Friday, 18 November 2011

ITAP - Week eight

This weeks lecture was about production in visual communication. There are 5 main aspects of the design process. These are the problem, the ideas, the visualisation, the layouts and the production. Production is the final section of the design process and consists of the part where an image, film or whatever is being designed is finalised and produced at a professional or commercial standard.
There are 5 main principles we can look at in the production of design. These are:
1) The history of production
2) Essential milestones
3) The design workflow
4) From novice to expert
5) The experts
The two that I have chosen to look at are essential milestones and the design workflow.


Below is a Design Workflow Diagram that I have drawn showing the production of my L4 visual communication work that I am producing at the moment. We are in the production stage of the project now so I can easily look back at my work and analyse what I have done to produce content for the magazine that we are designing. 



Essential milestones are occurances and inventions that have happened in history that  have influenced the way we design today. I am going to chose ten of these milestones and explain why I think they are most important.


3500BC - Sumerians use cuneform alphabet on clay tablets
This is the earliest evidence of production in the world. I think is is important because it may well have been the start of the series of events that is production. Other people probably found these later on in history and were inspired to try something similar themselves. 


AD105 -paper invented in china by Ts'ai Lun
1798 paper making machine invented by Nicolas-Louis Robert
Paper is obviously a very important in production, billions of pages are printed everyday worldwide. Without it we would have to print on alternative, expensive materials making it difficult. The first paper making machine links to this as it meant paper could then be printed in bulk.

868 Diamond Sutra - First ever printed book
The first ever printed book marks the beginning of marketing in production, meaning that people from this date started considering paying for printed copies. Also, as the Diamond Sutra is a religious book, it would have been heard of and admired by a wide range of people. 


1839 - negative/positive photograph invented by Fox Talbot
1861 - first colour photograph produced by Clerk Maxwell

Photography is widely used in production today, before photography everything had to be drawn which took a lot of time and skill. A photograph could be taken in under a second and somehow produce a beautiful, detailed, realistic image that was way beyond the quality a human could produce.  


1860 - Principle of color separation by filters demonstrated by Clerk Maxwell
1890 - Four colour separation process invented
Colour separation is the reason why we are able to produce thousands of colours on a computer screen and in printing today. Before thing there was no such thing as RGB and CYMK


1971 - Email invented by Ray Tomlinson
Email meant that designers could share their creative design ideas over the globe in just a click and that designs could be created in one country and sent to another to be produced. 

1971 - Project gutenberg began aimed at collecting as many texts as possible in electronic format
This meant that different forms of typography could be used in design and publishing and could be printed and shared worldwide.

1976 - Inkjet printing announced by IBM
Inkjet printing is a simple, easy way of printing. Many people could afford and own an inkjet printer meaning you could print at home. This put printing on an enormous scale.

1982 - Adobe Systems founded
Adobe is one of the main inventers of computor design software. The software is used globally covering many areas of production, publishing and design. 

1984 - CD-ROM & flash memory invented 
This meant that people could transport computer information easily from one place to another, making you able to work on a computer design in more than one place easily and be able to share work with others. 

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